CRM Marketing Lead

7 days ago


Jakarta, Jakarta, Indonesia Gojek Group Full time

As a key player in our Mobility Marketing team, you will oversee the execution of campaigns and journey implementation for Gojek customer lifecycle programs and communications. Working closely with the Marketing Team, Product Team, and Strategy and Planning team, you will configure technical implementation of Gojek customer lifecycle journeys and tactical communication campaigns through various inbound and outbound channels. This role has a significant impact on the incremental growth of Gojek in the Indonesia market by delivering scalable, personalized, relevant, and contextual communication and increasing user engagement and retention.

Key Responsibilities
  • Implement marketing tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Implement lifecycle automation programs via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Launch/deployment is conducted in an efficient, timely, and high-quality manner
  • Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and webpages
  • Develop communication templates for consistency and effectiveness in accordance with branding guidelines and best practices


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