Chief Marketing Officer
5 days ago
We are seeking a strategic and data-driven Chief Marketing Officer (CMO) to lead the marketing efforts of our high-growth fintech portfolio company. The ideal candidate has a proven track record in customer acquisition, brand building, and growth marketing within the fintech or digital financial services sector. This role requires deep expertise in brand development and management, performance marketing, strategic partnerships, and business development, with a focus on scaling and strengthening market leadership in key regions.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
- Lead brand positioning and market differentiation efforts, ensuring a strong presence in the fintech ecosystem.
- Oversee paid acquisition, content marketing, and CRM strategies, optimizing customer lifetime value and marketing ROI.
- Drive strategic partnerships and alliances to enhance customer acquisition and distribution channels.
- Leverage data analytics, AI, and automation to optimize marketing performance and improve conversion rates.
- Work cross-functionally with product, sales, and operations teams to align marketing strategies with business goals.
- Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation and excellence.
- Manage large-scale marketing budgets, ensuring cost efficiency and measurable impact.
- Develop and implement PR, thought leadership, and community engagement initiatives to strengthen brand trust.
Qualifications:
- 12+ years of experience in marketing, with at least 5 years in a CMO or senior leadership role within fintech, digital banking, or financial services.
- Proven success in scaling customer acquisition and engagement in a competitive market.
- Deep expertise in growth marketing, paid acquisition, and performance-driven strategies.
- Strong analytical skills, with experience leveraging data to drive marketing decisions and optimize ROI.
- Demonstrated ability to lead and develop high-performing marketing teams in a fast-paced environment.
- Experience managing marketing budgets with a focus on efficiency and impact.
- Bachelor's degree in Marketing, Business, Finance, or a related field is required; an MBA or Master's degree is preferred.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesRetail Health and Personal Care Products
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