CRM Lead Logistics Marketing

1 week ago

Jakarta, Jakarta, Indonesia PT Aplikasi Karya Anak Bangsa (GO-JEK Indonesia) Full time

As our CRM Lead Logistics Marketing, you'll take the wheel in managing the CRM logistics team. You will supervise the execution of campaigns/journey implementation and development for Gojek customer lifecycle programs and communications. Working closely with the Marketing Team, Product Team, and Strategy and Planning team, you will configure the technical implementation of Gojek customer lifecycle journeys and tactical communication campaigns through various inbound and outbound (non-paid) channels. You will directly impact the incremental growth of Gojek in the Indonesian market through scalable, personalized, relevant, and contextual communication and increase the engagement and retention of our users.

What You Will Do

  • Manage the CRM team and strategy for Gojek Logistics Business
  • Implement marketing tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Implement lifecycle automation programs via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Launch/deployment is conducted in an efficient, timely, and high-quality manner
  • Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and web pages
  • Develop communication templates for consistency and effectiveness by branding guidelines and best practices

What You Will Need

  • A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience
  • At least 5 years of CRM marketing experience, preferably within the online mobile app, e-commerce, quick commerce, e-grocery, telecommunications, airlines, or other relevant service industry
  • Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce)
  • Good knowledge of HTML/CSS, scripting, and SQL will be a plus
  • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions (e.g. Strong knowledge of conducting experimentation and A/B testing)
  • Excellent written & verbal communication in English at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
  • Ability to work effectively within a high-pressure environment where prioritization is essential

About The Team

At Gojek, our team is made up of diverse individuals from various fields including marketing, business, engineering, product, finance, and design, all collaborating to drive impactful change across Southeast Asia. In the Logistics division, we are deeply focused on keeping the business running seamlessly—fueling growth by solving operational challenges, optimizing supply, and driving demand. Our mission is simple: keep the business moving forward, always.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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