Head CRM Analytics

7 days ago


Jakarta, Jakarta, Indonesia Home Credit Indonesia Full time

Direct message the job poster from Home Credit Indonesia

Are you passionate about driving business growth through data-driven insights? Do you thrive in using advanced analytics to optimize customer experiences and maximize business performance? Home Credit Indonesia is looking for a dynamic Head CRM Analytics to lead our CRM initiatives and transform how we engage with our customers across their lifecycle.

About the Role:

As the Head of CRM Analytics, your mission is to revolutionize how we manage the customer journey and optimize channel performance through actionable, cutting-edge analytics. You will play a pivotal role in advancing customer lifecycle management and improving overall CRM business performance by leveraging data-driven strategies that fuel growth and profitability.

Job Responsibility

  1. Promote and develop data-fueled analysis within the company to help business improve customer engagement, x-sell and profitability.
  2. Optimize campaign management by usage of advanced statistical models: propensity to buy, propensity to attrite, next best offer, campaign optimization models.
  3. Direct research, design, implement and validate cutting-edge algorithms to analyze diverse sources of data (big data) to achieve targeted outcomes and information that the company needs. Improve acquisition and portfolio understanding through relevant and actionable segmentation models.
  4. Cooperate with internal CRM, Risk, and other teams to identify and prioritize actionable, high-impact insights across a variety of core business areas.
  5. Develop and establish CRM Policy to manage the availability, usability, integrity, and security of the data sources available to the company.
  6. Provide expertise on mathematical concepts for broader CRM and to inspire the adoption of advanced analytics and data science across the company.

Job Requirements

  1. 7+ years experience in Data Analytics, Data Scientist in Banking/Financial sector.
  2. Experience in CRM Databases, SAS (or equivalent), SQL, MicroStrategy, Excel, Campaign Management.
  3. Strong background in advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, response prediction, advertising effectiveness, consumer profiling.
  4. You excel at thinking strategically, synthesizing complex information, and providing actionable insights.
  5. Strong presentation skills with the ability to communicate complex ideas clearly and inspire others to embrace data-driven solutions.
  6. Fluent English is a must for collaboration with cross-functional teams.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Analyst, Management, and Strategy/Planning

Industries

Technology, Information and Internet, Financial Services, and Banking

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