CRM Team Lead Logistics Marketing Manager
4 days ago
At PT Aplikasi Karya Anak Bangsa (GO-JEK Indonesia), we are seeking a seasoned Crm Team Lead Logistics Marketing Manager to spearhead our CRM logistics team. As a key member of our marketing team, you will be responsible for overseeing the execution of campaigns and journey implementation for Gojek customer lifecycle programs and communications. Working closely with the marketing, product, finance, and design teams, you will configure the technical implementation of Gojek customer lifecycle journeys and tactical communication campaigns through various inbound and outbound channels.
About the Role
- You will supervise the CRM team and strategy for Gojek Logistics Business.
- Implement marketing tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification).
- Implement lifecycle automation programs via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification).
- Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and web pages.
- Develop communication templates for consistency and effectiveness by branding guidelines and best practices.
About You
- A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience.
- At least 5 years of CRM marketing experience, preferably within the online mobile app, e-commerce, quick commerce, e-grocery, telecommunications, airlines, or other relevant service industry.
- Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce).
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.
- Excellent written & verbal communication in English at the business level with strong presentation skills.
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