Gojek - CRM Executive Transport Marketing

6 days ago

Jakarta, Jakarta, Indonesia Gojek Group Full time

As our CRM Marketing lead, you'll take the wheel in managing the CRM transport team across countries (Indonesia and Singapore) for multiple business units. You will supervise the execution of campaigns/journey implementation and development for Gojek customer lifecycle programs and communications. Working closely with the Marketing Team, Product Team, and Strategy and Planning team, you will configure technical implementation of Gojek customer lifecycle journeys and tactical communication campaigns through various inbound and outbound (non-paid) channels. You will directly impact the incremental growth of Gojek in the Indonesia market through scalable, personalized, relevant, and contextual communication and increase in the engagement and retention of our users.

What You Will Do

  • Implement marketing tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Implement lifecycle automation programs via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
  • Launch/deployment is conducted in an efficient, timely, and high quality manner
  • Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and webpages
  • Develop communication templates for consistency and effectiveness in accordance with branding guidelines and best practices

What You Will Need

  • A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience
  • At least 1 year of CRM marketing experience, preferably within the online mobile app, e-commerce, quick commerce, e-grocery, telecommunications, airlines, or other relevant service industry
  • Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce)
  • Good knowledge of HTML/CSS, scripting, and SQL will be a plus
  • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions (e.g. Strong knowledge of conducting experimentation and A/B testing)
  • Excellent written & verbal communication in English at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
  • Bachelor's degree from reputable universities or equivalent practical experience
  • Ability to work effectively within a high-pressure environment where prioritization is essential

About The Team

Mobility Marketing has 20 members divided into the online ride hailing and logistic marketing team. Full of diverse backgrounds and locations, we provide the nourishment to sustain our business from the inside out. Our main responsibility is to ensure that we defend our position and continue to grow.

As a CRM, we run all things related to customer engagement and retention across the entire Gojek App. We aim to generate incremental impact from every interaction between our users and the company. How do we ensure this, you ask? By relying heavily on experiments and A/B testing for continuous improvement. Additionally, we collaborate with the talented people over in the Product, Marketing, Research, BI, Growth, Analytics, and Creative teams on a daily basis to ensure the alignment of insights, strategy, and business objectives, and to deliver the best user experience possible.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to "Empower Progress' by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.

About Gojek

Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

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