Trade Marketing Manager

5 months ago


Jakarta, Indonesia Kopi Kenangan Sdn. Bhd. Full time

Kopi Kenangan Hanya Untukmu, currently one of top 3 coffee beverage (ready-to-drink) in Indonesia. We are now hiring a **Trade Marketing Manager** to develop our **Modern Trade channel strategy **for optimal product assortment and placement, as well as aligning the marketing strategies & trade program with the our brand strategy.
- Degree holder with minimum 5 years of experience in Trade Marketing within the FMCG industry in Modern Trade channel.
- Solid in data analysis, able to crunch numbers and keep track of business profit.
- Possess financial projection and cost control capability.
- Time and project management skills.
- Adept personality and able to work with multiple stakeholder.

**Job Role**:

- Develop and lead annual channel strategy based on consumer, shopper, and channel insights.
- Collaborate with shopper to develop and communicate sales and execution channel standards (look of success) of each program.
- Managing frontliner data to be insightful report for decision making and further improvement.
- Develop promotion strategy to drive offtake, including Return On Investment (ROI) planning for pre-promo and review for post executed promotion in an effort to drive continuous improvement for future programming.
- Controlling budget through Trade Promo budget management.
- Leading the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets.
- Building Go to Market Strategy to provide value for customer and achieve competitive advantage.
- Driving new product distribution and improving visibility.
- Analyzing monthly sales data monthly to find opportunities to drive efficiency and increase sales achievement.
- Implementing, monitoring and improving processes to link all marketing activities with the activities of the sales team.

If this sounds like you, we would love to hear from you.



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