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Senior Trade Marketing

1 month ago

Jakarta, Indonesia Jiva Agriculture Full time

Growth**Senior Trade Marketing**:

- Jakarta,Jakarta
- Full Time
- Jiva is seeking an experienced Senior Trade Marketing Specialist to join our Indonesian team.Jiva is a groundbreaking company focused on empowering smallholder farmers in emerging markets. We connect farmers, micro collectors, and retailers through our innovative platform, enabling them to buy, sell, and farm more efficiently and sustainably. At Jiva, we believe in the power of technology to create positive change and transform the lives of the people who need it most. Join us in our mission to revolutionise the agricultural sector and improve the livelihoods of millions.Jiva’s services encompass personalised agronomy advisory, selling agricultural inputs, providing micro-financing for inputs, and purchasing harvest directly from farmers. We do this through an on-ground network of micro collectors and retailers, supported by our digital platforms. Our team spans across Indonesia, Singapore, and India.**Purpose of Position**

As a Senior Trade Marketer, you will play a pivotal role in developing and executing marketing strategies to drive growth of our agricultural inputs business via our retailer and micro collector partners. This individual will collaborate closely with the Head of Sales and Head of Category for our inputs business, as well as the Sales and Offline Activation teams to ensure effective promotion and positioning of our agricultural input services, and alignment with our overall business goals. The role will involve creating innovative marketing campaigns for online/offline, fostering partnerships, and optimising market penetration.**Responsibilities**:
Develop and implement comprehensive trade marketing plans to drive awareness and growth of our inputs services via retailers and micro collector partners
-Create and manage marketing materials design and production, including point-of-sale displays, brochures, and promotional materials
-Collaborate with the online/offline marketing and activation teams to plan and execute impactful in-app, digital, in-store and on-ground activities to enhance brand visibility and product engagement
-Work closely with the sales team to ensure seamless execution of marketing initiatives and to provide necessary support for achieving sales targets
-Collaborate with the Head of Sales and Head of Category to align marketing strategies with overall business goals and objectives.
-Conduct market research to identify trends, competitive landscape, and customer preferences to inform strategic decision-making.
-Monitor and analyze marketing performance and key growth metrics to identify opportunities for improvement, and report on marketing results

**Requirements**:
Bachelor's degree in Marketing, Business, or a related field.
-A minimum of 3 years of experience in a trade marketing role within agriculture or related industry (e.g. FMCG)
-Proven track record of successfully developing and executing trade marketing strategies that have driven business growth and achieved KPIs
-Strong understanding of agricultural input products and the dynamics of the industry is preferrable
-Experience in handling marketing for rural target market, low-income earners or micro/small businesses (MSMEs) would be preferred
-Experience in collaborating across online/offline marketing channels
-Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
-Excellent communication and interpersonal skills, with the ability to build relationships and negotiate effectively.
-Creative thinking and problem-solving abilities to develop innovative marketing campaigns.
-Strong analytical skills and ability to use and transform data to make decisions
-Fluency (or at least business proficiency) in both English and Bahasa Indonesian is a must.

**KPIS**Increase in sales revenue from retailer and freelance micro collector partners
-Growth in market share and penetration for agricultural input products
-Effectiveness and impact of trade marketing campaigns, measured through metrics such as brand visibility, engagement, and customer feedback
-Successful execution of offline activation activities and in-store promotions
-Achievement of key milestones outlined in the trade marketing plan