Strategic Business Development Lead
5 days ago
We are seeking a Head of Branding and Promotions to lead our marketing efforts and drive business growth.
About PT Indonesia Equipment Centre:
We are an expanding company dealing in heavy equipment business and are known as an authorized distributor of various heavy equipment products.
Key Responsibilities:
- Develop and execute strategic marketing plans to increase brand awareness, generate leads, and drive sales of heavy duty trucks.
- Conduct market analysis, manage campaigns, engage customers, and collaborate with sales teams to achieve business objectives.
- Provide market insights and sales data to support business growth.
- Develop pricing strategies and promotional campaigns in coordination with sales management.
- Cultivate relationships with key customers, dealers, and distributors.
- Monitor customer feedback and ensure high levels of customer satisfaction.
- Present marketing insights and recommendations to senior management.
Requirements:
- A degree in marketing, business, communications, or a related field is often required.
- Experience as head of marketing for 3-5 years.
- Proven ability to manage a team, develop strategies, and handle cross-functional collaboration.
- Strong knowledge of digital marketing channels (social media, SEO, email marketing, content marketing, PPC, etc.).
- Experience in the Heavy Duty Truck industry is preferred.
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