Commercial Planning

6 days ago


Jakarta, Indonesia Heineken Full time

The Commercial Planning & Activation Manager will develop, manage & implement end to end planning, execution and tracking of commercial investments and activations. He/She is responsible for creating demand for the product across the offline & online channels, while ensuring recommendation and sell-out to the shoppers using the right POSM tools, activations and communications.

**Key Activities**
- Responsible for commercial planning cycle & implementing PICOS and commercial jobs to be done across channels to ensure the flawless execution and measurement of activities at point of purchase and / or consumption.
- Setting SMART objectives and sales KPIs for execution, aligned with category, channel & customer execution objectives.
- Developing POSM tools to define outlet execution and/or Trade Marketing plan.
- Communicating execution plans in a clear and motivating way across commercial functions.
- Consolidating and simplifying key information/feedback and translating into actionable insights.
- Tracking and evaluating execution performance against SMART objectives.
- Deliver great results by building a performance driven, customer orientated and accountable team. Actively develop team members through a tailored development plan including core competency development. Succession plan in place.
- Understanding & interpreting trends, execution evaluation & reports in order to plan and develop TM plan that delivers on channel strategy priorities & objectives.
- Developing and managing detailed activity briefs - both internally & externally.
- Creating and communicating an integrated, cross-functional annual activation calendar whilst being agile in adapting plans as required.
- Allocating and managing budgets & resources, including external suppliers, brand promoters agency, ensuring on time, efficient and effective deployment of assets / POSM to deliver excellent execution at POS.

**Requirements**:

- Bachelor Degree in Marketing/Management/Economy/Technical
- Minimum 5 years of relevant commercial, trade marketing or business planning experience, with minimum 2 years of management position (preferably from FMCG Industry). Project and Budget Management skills essential.
- Conversant in english both oral & written



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