CRM Lead
4 days ago
Create, maintain, monitor, and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
- Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best customer experience.
- Collaborate with marketing teams and across teams, including product, engineering, and data to achieve the collective CRM vision.
- Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention.
- Managing 2-3 CRM team members.
- Analytical mindset with exceptional critical thinking capabilities.
- Familiarity with CRM tools (including but not limited to Braze, MoEngage, CleverTap, etc).
- Strong online marketing strategy (audience understanding, channels knowledge, and conversion rate optimization).
- Problem-solver, critical and logical thinker, and fast-learner.
- Strong communication skills to build & maintain collaborative relationships with the stakeholders and to share the reports & insights of the campaign performance.
- Minimum Bachelor's degree from any field.
- Minimum 2 years of working experience as Customer Experience Lead/Retention Marketing Lead.
- Understand the company KPIs, goals, and vision as well as adapting this in the flow and KPI’s of Digital Growth.
- Understand data’s importance in generating or improving a company's KPIs and goals.
- Understand the role of other teams (engineering, sales, marketing, development) based on product elements and lifecycle.
- Develop the business case for new campaigns or engagement strategies, improvements to existing products, and business ventures.
- Create presentations and present analysis to management based on data impact, KPIs, and planned enhancement.
- Proven ability to influence cross-functional teams without formal authority.
- Have the leadership skills, interpersonal skills, and operational ability in managing the team.
- Constantly learn and research based on the willingness to improve your role, intrinsic skills, and general personal development.
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