Digital CRM Lead

5 months ago


Jakarta, Indonesia PT Prodia Widyahusada Tbk. (Prodia) Full time

Ensure the achievement of customers acquired through digital and traditional campaigns

Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.

Analyze data sets and weekly documentation of all retention activities on our CRM tool (e.g. MoEnagge)

Bachelor's degree in CRM, marketing, business, data, or relevant fields

5+ years relevant work experience in branding and/or digital marketing campaigns

Experienced leveraging data & analytics to improve in-app retention through CRM tools/software

Experienced in using MoEnagage Prior experience leading CRM / marketing teams

Experience in the healthcare industry a plus

Strong communication skills (verbal, written, and visual)

Fluency in English and Bahasa (both verbal and written)



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