Gm Digital
5 months ago
Responsible for overseeing all aspects of digital marketing and media strategies
**About The** **Client**:
A leading retail company in Jakarta with presence in South East Asia is looking for GM Digital & Media ro be responsible for overseeing all aspects of digital marketing and media strategies, including Offline Media, to drive brand awareness, customer engagement, and revenue growth.
**Key Responsibilities**:
- Collaborate with the CMO and VP of Digital to define and execute the company's overall digital marketing and media strategy, including Offline Media, aligned with business goals.
- Oversee the creation and implementation of comprehensive digital marketing campaigns across various channels, including CRM, SEO, digital media (online and offline), and offline media initiatives.
- Monitor campaign performance and KPIs, ensuring continuous improvement and optimization to maximize ROI.
- Lead and inspire the CRM & Performance Marketing teams, providing guidance and support to achieve objectives and individual development.
- Analyse customer data and behaviour to identify opportunities for improved customer segmentation, engagement, and retention strategies.
- Develop and implement an effective SEO strategy to improve organic search rankings and drive high-quality traffic to the company's digital platforms.
**Key Qualifications**:
- Min. Bachelor’s Degree from reputable university
- Min. 12+ years’ experience in digital marketing, media planning both traditional & Digital.
- Experience/knowledge in CRM would be an advantage
- Strong strategic approach to digital marketing, and understand commercial perspectives and complexity.
- Result driven and always consider ROI of your activities.
- Have a deep knowledge of digital marketing, e-retail business and online platforms.
- Have a hands-on approach and a drive that enables you to get things done.
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