Ecommerce Manager
7 months ago
**Company Description**
We are looking for a strong team member to work along with our eCommerce Lead for the commerce capability. As the eCommerce Manager, you will be responsible for offering unmatched e-commerce digital media planning across all digital ecosystem platforms, publishers (Facebook, Google & others), and other eCommerce marketplaces. Developing and implementing best-in-class digital media plans for effective e-commerce performance as well as playing a pivotal role in managing all online media strategies and activities for e-commerce including Pure Player platform and KOL live for e-commerce will be part of your responsibilities. You will be a key contact of the team to ensure the campaigns or plans that meet client expectations and deliver media plans and performance on a day-to-day basis. Further, you will be required to suggest new improvement measures to increase user engagement and online sales along with the Ecommerce Director
- Managing and supervising overall end-to-end eCommerce activities for clients effectively
- Develop and implement e-commerce strategies: The e-commerce manager will be responsible for developing and implementing e-commerce strategies along with the e-commerce lead that aligns with the client's overall business objectives. This includes identifying target markets and developing marketing plans to drive traffic and sales.
- Manage media performance: Collaborate with the performance executive for implementation and optimization performance to the client. Manage the media performance of the e-commerce platform, ensuring that it is optimized for maximum ROI. This includes overseeing media planning, media buying, and media optimization.
- Analyse data and metrics: The e-commerce manager will analyze data and metrics to identify trends, measure performance, and make data-driven decisions. This includes tracking website traffic, sales, conversion rates, and customer behavior.
- Preparing, implementing, and monitoring media plans to be delivered on ROAS KPI. Creating performance reports on a weekly basis. Lead weekly meetings, monthly reviews, QBR, and quarterly as well as annual recommendations.
- Collaborate with cross-functional teams: The e-commerce manager will collaborate with cross-functional teams, including marketing, operations, and IT, to ensure that e-commerce initiatives are aligned with the company's overall business objectives. Collaborating with Pure Player to deliver ad and effective performance based upon client KPI
- Stay up to date with industry trends: Make recommendations for new initiatives or improvements to existing ones.
- Drive & lead new business pitches supported with the Ecomm Lead and GM Publicis Media for eCommerce sow.
**Qualifications**
- Bachelor’s degree in business management or marketing
- Minimum 3-4 years of eCommerce experience in agency or other related roles.
- Ability to manage flexible work timings, client lead-time, and requirement.
- Complete knowledge of eCommerce procedures and techniques
- Strong analytical and problem-solving skills
- Excellent managerial qualities
- Impressive communication skills
- Basic understanding of eCommerce industry trends and procedures
- Background in biddable media will be strong advantage.
- Experience with media performance tools and platforms such as Google Analytics, Facebook Ads Manager, and Google AdWords is preferred.
**Additional Information**
- Have experience in managing a team or managing work with Digital Agency
- Experience Handle Shopee | Lazada | TikTok, Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency)
- Background from the previous position in Market Solutions from Lazada |Shopee| TikTok or E-commerce team from a client with extensive knowledge in Commercial.
Reporting: To Ecommerce Lead/Director.
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