Commercial Marketing Manager
3 days ago
**What a Commercial Marketing Manager does at HP**:
- Participates in developing comprehensive marketing strategies that align with the company's overall business objectives.
- Manages cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.
- Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
- Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.
- Ensures that all marketing activities adhere to local regulations and compliance standards.
- Provides expert inputs on offering messaging and manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.
- Leads thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.
- Drives creation, management, and optimization of marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.
- Participates in managing business relationships with advertising, direct marketing and/or marketing research vendors.
- Assists sales team with the development of a sales training material and with partner development.
**Individuals who do well in this role at HP, usually possess**:
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
- Analytics
- Business Development
- Business Marketing
- Business To Business
- Customer Relationship Management
- Data Analysis
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- Product Marketing
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.
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