Digital Marketing Strategist
7 days ago
About PT. Omni Hotelier Internasional
We are a fast-growing SaaS company that's revolutionizing hotel management through innovative technology.
Our cloud-based Property Management System (PMS) and integrated digital solutions empower hoteliers to optimize operations, maximize revenue, and enhance guest experiences.
About the RoleWe're looking for a Digital Marketing Executive who is passionate about B2B SaaS marketing, understands the hospitality industry, and can create data-driven campaigns that generate high-quality leads.
Key ResponsibilitiesLead Generation & Performance Marketing
- Plan, execute, and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to drive inbound leads for our SaaS products.
- Develop and execute email marketing campaigns (nurturing leads, onboarding sequences, and promotional emails).
- Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for lead generation and nurturing.
Content Marketing & Branding
- Create compelling content for LinkedIn, blog articles, landing pages, and email campaigns that resonate with hotel owners, GMs, and revenue managers.
- Work with designers and video editors to produce engaging content, including infographics, product demos, and case studies.
- Collaborate with sales and customer success teams to align marketing messages with customer pain points and business needs.
Analytics & Optimization
- Track and analyze marketing KPIs (CTR, CPC, conversion rates, MQLs, SQLs, CAC, ROAS) to optimize campaign performance.
- Conduct A/B testing on ads, landing pages, and email subject lines to improve conversion rates.
- Generate reports and insights to refine marketing strategies and improve ROI.
You'll have a minimum of 2-4 years of experience in digital marketing for SaaS, B2B, or hospitality tech.
You'll be a proven expert in Google Ads, LinkedIn Ads, and Facebook Ads campaign management.
You'll have experience in SEO, content marketing, and lead generation strategies.
You'll be proficient in marketing automation tools (HubSpot, Mailchimp, ActiveCampaign, etc.).
You'll be able to write and edit high-quality B2B content.
Experience in the hospitality or hotel tech industry is a plus.
You'll have an analytical mindset with a focus on performance-based marketing.
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