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Senior Marketing Manager

1 week ago

Denpasar, Bali, Indonesia LYD Group Full time
Key Responsibilities

The LYD Group is a hospitality and lifestyle consortium in Indonesia, with a focus on building iconic brands that offer exceptional service experiences. The company is dedicated to understanding local cultures and creating human-centered experiences that resonate with various markets.

This role involves overseeing and executing marketing strategies and initiatives across all LYD Group venues. The successful candidate will be responsible for managing an assistant social media manager and in-venue marketing team, implementing marketing plans, and ensuring that all marketing efforts align with the company's goals and brand standards.

Main Objectives
  • Marketing Strategy and Planning:
  • Develop and implement marketing strategies and plans to achieve business objectives.
  • Conduct market research to identify trends and opportunities.
  • Collaborate with the Group Marketing and Creative Director to set marketing goals and budgets.
  • Team Management:
  • Lead and manage the marketing team, including the Assistant Social Media Manager.
  • Provide guidance, mentorship, and support to team members.
  • Ensure effective communication and collaboration within the team and with other departments.
  • Campaign Management:
  • Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, print, and events.
  • Monitor and analyze campaign performance, providing regular reports and insights.
  • Optimize campaigns based on performance data to maximize ROI.
Qualifications
  • 3-5 years of experience in marketing management, preferably within the hospitality, entertainment, or lifestyle industries.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Ability to develop and implement effective marketing strategies.
  • Proficiency in marketing software and tools, including social media platforms, email marketing, and analytics.
  • Strong analytical and problem-solving abilities.
  • Highly organized with attention to detail.
  • Ability to work under pressure and meet tight deadlines.
  • Creative thinking and ability to generate innovative marketing ideas.