Digital Marketing
3 weeks ago
**Key Responsibilities:1. Digital Marketing**:
- **Content Strategy**: Develop and implement content strategies that align with overall marketing goals and target audience needs.
- **Social Media Management**: Create, manage, and monitor content across all social media channels, ensuring consistent brand voice and message.
- **Analytics & Reporting**: Track, analyze, and report on key performance indicators (KPIs) for digital marketing campaigns. Adjust strategies based on data-driven insights.
- **Paid Advertising**: Plan, execute, and optimize paid digital campaigns across platforms such as Google Ads, Facebook, and Instagram.
**2. Copywriting**:
- **Brand Voice**: Maintain and develop the brand's voice across all written content, ensuring consistency in messaging.
- **Landing Pages**: Create and optimize landing page content to improve conversion rates.
- **Editing & Proofreading**: Review and edit content to ensure accuracy, clarity, and alignment with brand guidelines.
- **Collaborative Projects**: Work closely with graphic designers, product managers, and other team members to create cohesive marketing materials.
**Qualifications**:
- **Education**: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- **Experience**:
- 2+ years of experience in digital marketing and copywriting.
- Proven experience with SEO, content management systems (e.g., WordPress), and social media platforms.
- **Skills**:
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of digital marketing concepts and best practices.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker with attention to detail.
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