Trade Marketing Manager
5 days ago
Company Overview:
JTI is a multinational organization with a strong presence in the tobacco industry. We strive to create a diverse and inclusive work environment where everyone feels valued and respected.
Job Description:
This role involves leading potential products in respective areas by analyzing and monitoring inventory data. You will also be responsible for researching and designing strategies for new potential channels to distribute JTI Indonesia's products effectively.
Additionally, you will collaborate with account executives to build effective communications, monitor and maintain budgets, and plan, monitor, and implement NKA and LKA initiatives.
Responsibilities:
- Research and design strategy for new potential channels (i.e. coworking space, cafe, airport, etc.) to distribute JTI Indonesia's products in the most effective way
- Lead potential products in respective areas by analyzing and monitoring the inventory data
- Analyze sales data to recommend, implement, and administer methods and procedures in Modern Trade to enhance the sales improvement of the Company
- Design and develop a toolbox to be used by the area team as program guidelines depending on each area's characteristics to enhance sales performance
- Monitor and maintain the budget used in implementing MT programs through OPPLAN to ensure the expenses are within a limited amount
- Work closely with all Account Executives to build more effective communications to provide insight for the improvement of sales performance
- Collaborate with the Accounts Manager/Modern Trade Head to conduct a financial review to ensure that the Budgeted Top-line and Profit Targets are achieved
- Plan, monitor, and implement NKA and LKA initiatives and Trading Term Strategy to ensure maximum account performance and initiatives
- Handle trade relationships, implementing Joint Business Plans through pre-defined cycle plans, and also monitor KPI achievement to ensure alignment and integrated activities
- Consolidate Modern Trade Cycle Calendar and Planogram guidelines including evaluation of the implementation of the modern trade program
- Provide quarterly reports to ensure that each key account has sufficient stock levels per SKU in every branch continuously
Requirements:
- Minimum Bachelor's Degree in Business Studies, Marketing, or equivalent
- Minimum 2-3 years relevant experience in sales, trade channel management, distribution, and/or field trade marketing, preferably with a multinational Cigarette and FMCG Company
- Functional Skills:
- Product Knowledge
- Account Management
- Promotion Effectiveness
- Company and Business Knowledge
- Financial Acumen
- Effective Negotiation
- Analyzing Data
- Third-Party Distributor Management
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