Food and Beverage Marketing Lead

4 days ago


Jakarta, Jakarta, Indonesia PT Putragaya Wahana Full time

At PT Putragaya Wahana, we are redefining the urban landscape of Jakarta with our flagship project, Thamrin Nine. As a pioneering mixed-use development, it boasts supertall buildings, luxury offices, a lifestyle mall, vibrant dining spaces, sports facilities, and top-notch hospitality options. We are now seeking an experienced Senior Marketing Manager to join our F&B team and help us achieve unparalleled success in the competitive food industry.

This critical role involves developing and executing marketing strategies to boost brand awareness, drive consumer engagement, and increase sales. The successful candidate will be responsible for creating campaigns that resonate with target audiences, leveraging traditional and digital marketing channels, and collaborating with cross-functional teams to ensure consistent messaging. Key responsibilities include leading campaign implementation, product positioning, and ensuring alignment with business objectives and consumer trends.

Beyond developing innovative marketing strategies, you will lead a team of marketing professionals, mentor them on campaign execution, market research, and creative development, and foster collaboration across departments to ensure cohesive strategy execution. You will also manage relationships with external agencies, vendors, and partners to deliver high-quality campaigns.

If you have a proven track record in managing multi-channel marketing campaigns, product launches, and brand development in the F&B industry, possess strong leadership, communication, and analytical skills, and stay up-to-date with digital marketing trends, we want to hear from you

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies tailored to the F&B sector, aligning with business objectives and consumer trends.
  • Lead campaign implementation, including product positioning, messaging, and channel selection.
  • Manage a team of marketing professionals, providing guidance on campaign execution, market research, and creative development.
  • Foster collaboration across departments to ensure cohesive strategy execution and maximum impact.
  • Manage relationships with external agencies, vendors, and partners to deliver high-quality campaigns.


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