Senior Marketing Manager
1 day ago
- Strategy Development: Design and execute the company's overall marketing strategy, focusing on brand awareness, customer engagement, and lead generation.
- Campaign Management: Lead end-to-end campaign management, from concept creation to execution and performance analysis, across digital, print, and experiential channels.
- Team Leadership: Manage, mentor, and develop a team of marketers, ensuring alignment with departmental and organizational goals.
- Budget Oversight: Oversee marketing budgets and ensure efficient allocation of resources to achieve maximum return on investment.
- Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment between marketing strategies and business objectives.
- Market Research & Insights: Stay updated on market trends, customer behaviors, and competitor activities, leveraging insights to inform strategies and decisions.
- Brand Management: Ensure the consistency and integrity of the brand across all marketing materials and communications.
- Data Analysis & Reporting: Analyze campaign performance using key performance indicators (KPIs), adjusting strategies as needed to improve results.
- Event & Promotion Planning: Lead the planning and execution of marketing events, trade shows, and promotional campaigns.
- Customer Experience Focus: Develop strategies that enhance customer satisfaction and loyalty, focusing on long-term retention.
- Experience: 5-8 years of marketing experience, with at least 3 years in a managerial role.
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Skills:
- Strong leadership and team management abilities.
- Excellent written, verbal, and interpersonal communication skills.
- Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, etc.)
- Strategic thinker with a creative mindset.
- Detail-oriented with strong organizational skills.
- Ability to thrive in a fast-paced, evolving environment.
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