Senior Marketing Manager
3 days ago
ASTRO is looking for a highly skilled and experienced professional to fill the position of Senior Marketing Manager - Brand.
The ideal candidate will have a deep understanding of brand management principles and be able to develop and implement effective brand strategies to drive business growth.
- Key Responsibilities:
- Lead the development and implementation of brand strategies, positioning, and identity across all internal and external touchpoints.
- Collaborate with cross-functional teams to ensure brand consistency across all consumer-facing channels.
- Monitor and analyze brand performance using key metrics and adjust strategies accordingly.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Minimum 8 years of experience in brand management or marketing, with a focus on digital and organic growth.
- Proven experience in leading large-scale market moment campaigns.
- Strong understanding of consumer insights, with the ability to turn data into actionable brand strategies.
- Excellent stakeholder management and team leadership skills.
- Ability to influence cross-functional teams and prioritize initiatives that align with brand goals.
- Highly motivated, self-driven, and organized with a strong ability to follow through on complex projects.
- Excellent verbal and written communication skills in both Bahasa Indonesia and English.
- Experience with brand health monitoring tools and analysis.
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