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Marketing Strategy Director

1 week ago

Jakarta, Jakarta, Indonesia Talent Hunts Indonesia Full time

Job Description:

Talent Hunts Indonesia is seeking a seasoned Marketing Strategy Director to lead the development and execution of our brand strategy, ensuring a compelling and consistent brand image across all touchpoints.

Key Responsibilities:

  • Develop and implement a comprehensive brand strategy aligned with the company's vision and values.
  • Define and maintain brand identity, ensuring consistency across all marketing channels and customer interactions.
  • Lead brand positioning, messaging, and storytelling to resonate with our diverse customer base.
  • Collaborate cross-functionally to create and launch new branding initiatives, products, and campaigns.
  • Drive consumer insights to enhance brand perception and customer loyalty.
  • Oversee the development of marketing collaterals, campaigns, and brand guidelines.
  • Analyze market trends and competitor activities to identify growth opportunities.

Requirements:

  • Minimum 10 years of working experience.
  • Exposure as a Senior Brand Manager or Marketing Manager in the Food & Beverage FMCG sector.
  • Proven track record in developing and executing successful brand strategies.
  • Ability to conceptualize and implement brand identity initiatives that resonate with diverse audiences.
  • Strong understanding of consumer behavior and market trends.
  • Exceptional communication and leadership skills to collaborate across teams and levels effectively.
  • Innovative thinking with a passion for creating impactful branding solutions.