Senior Category Manager
5 months ago
**Company Overview: **
Bukalapak's mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.
**What does day-to-day look like?**
- Develop and implement a comprehensive strategy to drive growth and engagement within the RPG and others gaming category, aligning with overall business objectives.
- Curate a diverse selection of RPG and Other games, ensuring a balanced mix of popular titles, emerging gems, and niche offerings to cater to the preferences of our diverse user base.
- Conduct thorough market research and analysis to identify trends, opportunities, and potential gaps within the RPG and Others gaming category, leveraging insights to inform strategic decision-making.
- Continuously monitor and analyze key performance metrics, such as user engagement, conversion rates, and revenue, implementing data-driven optimizations to maximize category performance.
- Collaborate with cross-functional teams, including product development and UX/UI design, to enhance the user experience within the RPG and Others category, driving increased user satisfaction and retention.
- Plan and execute targeted promotions, campaigns, and events to drive awareness, acquisition, and retention within the RPG and Others gaming category, leveraging various marketing channels.
- Lead and mentor a team of category specialists or coordinators, providing guidance, support, and professional development opportunities to foster a high-performing and collaborative team environment.
Bukalapak is an equal-opportunity employer. Our hiring committee considers all applicants based on their merits and qualifications for each position. Bukalapak does not discriminate applicants on the basis of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by applicable law. We embrace diversity and encourage inclusion because we believe that to help create A Fair Economy For All, we need to build a workplace for all **#BukalapakForAll
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