Senior Insights Manager
6 days ago
**BAT is evolving at pace - truly like no other organisation.**
**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**
**BAT INDONESIA** **IS LOOKING FOR A SENIOR INSIGHTS MANAGER (NEW CATEGORY)**
**SENIORITY LEVEL**:Experienced Professional
**FUNCTION**: Marketing
**LOCATION**:Jakarta, Indonesia
**REPORTS TO**: Head of Consumer Analytics
**ROLE POSITIONING AND OBJECTIVES**
This role would help build the consumer and shopper journey understand in the categories of interest for the business.
**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Passionate about measuring marketing performance and generating insights and foresights.
- Nurture and champion the voice of consumers to help the business in making data-led business decisions, especially across New Categories and Beyond Nicotine.
- Review marketing performance against targets and deliver relevant industry insight and competitor intelligence.
- Input to the overall Consumer Insights strategy of the region.
- Develop and drive the development of actionable consumer and customer segments in market(s).
- Cross functionally to influence and engage collaborators across Brand, Trade and SP&I to accomplish your objectives.
**CRUCIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Desirably Masters / bachelor’s graduate caliber in marketing, Communications, or any related field
- Prior professional experience in Consumer & Marketing Insights role in agency or client side.
- Should be a good storyteller.
- Extensive knowledge of Databases and Platforms used in top agencies (like Kantar, Nielsen, etc.) Standard Methodology methods & procedural systems.
- Shown understanding of modern Marketing Science platforms and techniques.
- Able to synthesize information, reduce complexity identify and relay key trends and opportunities.
**WE ARE BAT**
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies
**BELONGING, ACHIEVING, TOGETHER**
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference
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