Market Insight Manager
5 days ago
Job Requirements (must have):
- Minimum 3 years of experience in a market research firm (e.g., GfK, Canalys, IDC) with deep insights into the mobile phone industry.
- Solid research and analytical skills, with the ability to analyze data from industry, competition, user, and product dimensions to form insights.
- Strong project management abilities, with the capacity to drive effective execution and implementation of cross-departmental projects.
- Must have experience handling Smartphone Product
PREFERRED:
- Proficiency in Chinese.
- Job Responsibilites:
- Macro Environment Insights: Conduct comprehensive analysis of the macro environment, including political, economic factors, consumer confidence, and trends, forming insights into their impact on the industry.
- Market Trend Insights: Track and analyze overall market trends and underlying causes, including general market trends, online and offline changes, and shifts across different price segments.
- Competitive Insights: Conduct in-depth research on market share, analyze key competitors' sales targets, core strategies (branding, retail, channel, etc.), resource allocation, and organizational structures.
- Product Strategy Insights: Study and provide insights on key competitors' product launch strategies, including product goals, marketing tactics, and resource investments.
- All insights aim to support the formulation of annual strategic plans and the optimization of product operation strategies across generations.
Reporting To:
Product Marketing / Product / Head Marketing
Working Time:
09.00 - 18.00, Monday to Friday
**Language**:
- english (preferred)
- mandarin (preferred)
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