Category Management Manager

4 months ago

Jakarta, Indonesia British American Tobacco Full time

**BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry**
**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey**

Reports to: Head of Business Development

Geographic Scope: Local

**In this role you will be Co-Lead the development of category strategies within the scope of Trade. Link product assortment principles with role and capability of channel/account. Responsible in driving investment strategy, budget management and cross-functional team engagement. Translating Investment/channel strategy into principles, KPI/ROI, prioritization, Become the GO TO TRADE Person for the entrusted category, Initiate Internal Trade Performance Review (Quarterly basis).**

**Initiate growth plan for the category through demonstrating trade insights. Drive analytics & foresight of the category, contributes highly in defining opportunity to ACTIONABLE strategic/tactical growth ideas, Insights Discovery to translate & narrate opportunity to plan, Ability to build Sales Plan/Forecast (e.g., impact of new SKU, new outlet expansion)**

**KEY ACCOUNTABILITIES INCLUDE**:

- Develop and implement category strategies and plans to achieve business targets.
- Manage product assortment, including assortment planning, selection, and optimization of planogramming and in-store space.
- Work closely with commercial finance team on pricing strategies and manage price positioning to optimize sales and profitability.
- Monitor inventory levels and ensure alignment with sales forecasts, working closely with the supply chain team to minimize stock-outs and overstocks.
- Collaborate with the brand marketing team to develop and implement promotional plans to drive category sales and increase brand visibility.
- Analyze sales data and key performance indicators to find opportunities for improvement and make data-driven recommendations.
- Conduct regular business performance reviews of products and customers to ensure they meet quality standards and consumer expectations.
- Provide guidance and support to cross-functional teams, including key account managers, marketing deployment team and sales representatives to ensure the successful execution of category strategies.
- Assume responsibility of budget management, development and revenue for category.
- Analyze consumer / industry trends, competitor products, innovation, emerging technologies, regulatory changes and pricing to see opportunities and make informed decisions.

**KEY TARGET OF THIS ROLE**:

- Establish optimized & purposeful assortment strategy through planograms and POSMs and improving touchpoints
- Geo deployment & channel strategy supporting business expansion
- Pricing & Promotion strategy enabled by clarity of performance review to drive insights and foresights

**ESSENTIAL EXPERIENCE**:

- Bachelor’s Degree from an accredited higher learning institution or equivalent combination of experience and education (preferred area of study: Marketing, Business, Communications, Economics, or other similar fields.)
- Ideally, not less than five years' experience in a sizeable FMCG company (preferable an MNC) with at least 3 year experience as Manage Others.
- Experience in category management within the Indonesia retail market.
- Familiarity with retail merchandising systems and software.
- Ability to drive and involved in pricing strategies, margin analysis and profitability optimisation.
- A cross-functional experience of Marketing (Planning, Brand or Trade) is an preferred
- Experience in vendor management and negotiations.

**SKILLS AND KNOWLEDGE**
- Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
- Drives innovation & knowledge sharing
- Excellent knowledge of software skills (excel, PowerPoint, and word) and fast learner.
- Excellent public speaking and business presentation skill.
- Flexibility to adapt to the changing market dynamics, consumer preferences and organisational priorities.
- Strong financial savvy and budget management skills.
- Analytical mentality with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills to collaborate effectively with cross-functional teams and external partners.
- Meticulous with a focus on accuracy and quality.
- Ability to thrive in a fast-paced and dynamic work environment.

**What we offer you?**
- **Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives**:

- **Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement -

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