CRM Strategy Manager
1 week ago
About Bobobox
- IoT powered sleeping lifestyle company, first of its kind in Indonesia
- Tired of blitz scaling? We re aiming for sustainability instead
- Culture is important. We don't want a high-performer with poor attitude
Bobsquad, who we are
- People with the best attitude
- Obsessed with our work, products, and the market
- Busy? whats important is the result & impact
- Openly communicate with each other
Perks
- Permanent employment
- Annual leaves
- Health insurance & social security
- Family first, work second priority
- Career path & progression system
- Performance review (2x per year)
Things you will do
- Develop and implement personalized and automation-based campaigns to target specific segments of customers
- Conduct data analysis and segmentation techniques to identify customer needs, preferences, and behaviors, and to develop targeted marketing and sales campaigns
- Identify opportunities to upsell and cross-sell products and services to existing customers, which can significantly increase revenue
- Implement strategies to retain customers
- Use data and customer insights to forecast revenue and make informed decisions to drive growth
- Use metrics such as customer lifetime value, customer acquisition cost, and customer retention rate to measure the ROI of the CRM initiatives and adjust them accordingly
You’ll fit in this job if you
- A bachelor's degree in a related field such as marketing, business, or equivalent
- Minimum 5 years of experience in a customer-facing role, experience as Marketing and Sales is preferable
- Strong communication, interpersonal skills, analytical, and problem-solving skills
- Familiar with CRM software
- Strong project management skills
- Willing to be based in Bandung (Hybrid) and have frequent travel
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