Marketing Jr. Lead

6 days ago

Jakarta, Jakarta, Indonesia Hangry Full time 40,000,000 - 80,000,000 per year

Job Description

  • Strategize, develop and monitor brand strategies for assigned brands under supervision of manager — including defining brand purpose, USP, and communication pillars, in collaboration with creative team for execution.
  • Lead brand planning process, including objective setting, marketing roadmap, budget allocation, execution monitoring, through close cross-functional teams (commercial, product, creative, digital) to ensure brand strategy is well-aligned and executed effectively.
  • Own day-to-day strategic and operational marketing decisions independently, while consulting the Marketing Manager for larger or high-impact decisions.
  • Continuously analyze brand performance, market data, and campaign results to identify insights and optimization opportunities.
  • Initiate market and competitor research, conclude insights, and translate findings into data-backed actionable marketing direction.

Qualifications

  • Bachelor's degree in Marketing, Business, Data Analytics, or Communications — ideally with a strong foundation in analytical or research-based coursework (market research experience is highly preferred).
  • 3-4 years of experience in marketing, brand management, or strategic marketing roles, with proven involvement in data-based decision-making.
  • Experience in market research agencies, marketing analytics, or brand strategy consulting is highly valued.
  • Demonstrated ability to analyze marketing performance, consumer insight, and competition trends, and translate findings into actionable strategies.
  • Experience in FMCG, or e-commerce industries preferred, but candidates from consulting, analytics, or research backgrounds with strong business acumen are welcome — as long as they have a keen interest in brand and marketing.
  • Strong grasp of brand and marketing strategy development.
  • Market research.
  • Understanding of budget allocation, forecasting, and performance tracking.
  • Comfortable working with data and spreadsheets — enjoys figuring things out through numbers, identifying patterns, and drawing logical conclusions (doesn't have to be advanced in Spreadsheet, but should be keen and excited to explore).
  • Solid presentation and storytelling ability.
  • Curious and analytical mindset - constantly connects dots between data, consumer behavior, and business results.
  • Emerging leadership capability - able to coach or guide junior members constructively.

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