Lifecycle Marketer

3 weeks ago


Jakarta, Indonesia Boo Full time

**Company Overview**:
**Boo** is a leading dating and social networking platform committed to innovation, quality, and excellence. As we continue to grow, we’re looking for a **Lifecycle Marketer** to craft personalized experiences that engage, retain, and delight our users.

**The Role: Lifecycle Marketer - Remote**

**Responsibilities**:

- Develop and execute lifecycle marketing campaigns to onboard, engage, retain, and reactivate users.
- Use data-driven insights to segment users and personalize messaging.
- A/B test campaigns and analyze performance metrics to improve conversion rates.
- Collaborate with product, content, and design teams to create compelling user journeys.
- Monitor user behavior and engagement trends to refine marketing strategies.
- Stay updated on industry trends and best practices in CRM, automation, and user engagement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in lifecycle, retention, or CRM marketing, preferably in a consumer tech or mobile-first environment.
- Proficiency in marketing automation platforms (Braze, Iterable, HubSpot, etc.).
- Strong analytical skills with experience in segmentation, A/B testing, and campaign performance tracking.
- Excellent copywriting and communication skills tailored for different user segments.
- Ability to work cross-functionally and adapt in a fast-paced, data-driven environment.

**Location: Full Remote**

**For Interested applicants: Send your updated resume, sample works/ portfolio and we would be asking you to take a personality test at this site



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