Luxcrime Senior Marketing Manager
3 months ago
South Jakarta City, Jakarta, Indonesia**JOB TYPE**
- Full Time**About the Role**:
- Are you a seasoned marketing professional with a passion for beauty and cosmetics? **Luxcrime**, one of Indonesia's leading beauty brands, is looking for a **Senior Marketing Manager **who can drive our brand's growth, lead creative campaigns, and engage customers on a whole new level.As the Senior Marketing Manager, you’ll spearhead brand marketing activities across ideation, activation, and execution. You will oversee the marketing team, ensuring brand consistency and impactful results. A deep understanding of the beauty market landscape and familiarity with local brand competition will be essential to thrive in this role.**Responsibilities**:Design and deliver end-to-end brand marketing strategies, from conceptualizing campaigns to executing activations.
-Work alongside product development teams to integrate USPs and product design into cohesive marketing strategies.
-Lead and inspire the Marketing team, fostering a collaborative, innovative and high-performing environment.
-Manage the entire campaign lifecycle, from ideation to on-the-ground execution, including social media, influencer collaborations, and brand activations.
-Build and maintain strong relationships with top tier influencers to boost brand visibility and engagement.
-Guide the creative team to produce compelling content and product visuals that align with Luxcrime’s brand identity.
-Manage marketing budgets effectively and track ROI for all campaigns
-Analyze industry trends and consumer insights to keep Luxcrime ahead in the competitive beauty landscape, especially against local competitors.
**Requirements**:
10+ years of experience in brand marketing, preferably within the beauty industry.
-Strong understanding of the beauty market landscape; familiarity with local brand competition is highly desirable.
-Proven track record of leading teams and executing high-impact marketing campaigns.
-Creative thinker with strong leadership, communication, and relationship-building skills.
-Ability to juggle multiple projects, from strategy development to execution on the ground.
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