Senior Brand Manager
4 days ago
Candidates with Skincare/Cosmetic Experience with focus on KOL/Youtube/Reels Marketing Strategy is what our client is looking for.
Responsibilities:
- Develop and implement KOL marketing strategies.
- Identify and capitalize on emerging trends in KOL marketing to enhance brand visibility and engagement.
- Build and nurture strong relationships with influencers, KOLs, and content creators.
- Lead, mentor, and manage the Brand Marketing team, ensuring clear communication and alignment of objectives.
- Track and analyze campaign performance metrics, including impressions, engagement, and ROI.
Qualifications:
- Minimum Bachelor's Degree in a related field.
- Expertise in the beauty industry/cosmetics, with a strong passion for skincare.
- Strong knowledge of KOL management, campaign strategies, partnership management, and more.
- Ability to propose effective influencer marketing strategies to boost brand presence.
- Strong communication skills in English, with the ability to explain concepts clearly.
- Capable of generating creative content ideas that are tailored to each social media platform.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesTechnology, Information and Internet
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