Head of Brand

4 days ago

Jakarta, Jakarta, Indonesia ASTRO Full time

Get AI-powered advice on this job and more exclusive features.

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission

Role Summary:

To own and drive Astro's brand strategy, ensuring a strong, consistent, and impactful brand presence across all touchpoints. The role focuses on building brand equity, increasing organic traffic, and delivering high-impact campaigns that WOW customers and differentiate Astro in the quick commerce space.

Job Descriptions:
  1. Brand Strategy, Positioning & Identity
    • Own and refine Astro's brand strategy to establish a distinct and compelling market presence.
    • Ensure brand consistency across all internal and external touchpoints, including digital, offline, and in-app experiences.
    • Continuously evolve Astro's brand positioning to stay relevant to Indonesian consumers.
  2. Brand Narrative, Values & Guidelines
    • Develop and articulate Astro's brand story, mission, and core values to resonate with customers.
    • Create and maintain brand guidelines to ensure consistency in tone of voice, visuals, and messaging.
    • Educate and align internal teams on brand principles to maintain a cohesive identity across all initiatives.
  3. Campaign Development & Execution
    • Lead the strategy and execution of high-impact campaigns, including:
      • Ramadan Campaigns – tapping into cultural moments to drive engagement.
      • End-of-Year & Anniversary Campaigns – celebrating milestones and increasing brand love.
      • Seasonal & Tactical Campaigns – leveraging key shopping periods and trends to maximize impact.
    • Collaborate with creative teams, agencies, and partners to develop engaging content and marketing assets.
  4. Cross-Functional Brand Alignment
    • Work closely with internal teams to ensure brand consistency across all consumer-facing channels:
      • Social Media & KOLs – Ensure influencers and content align with brand identity.
      • Growth & Performance Marketing – Collaborate on organic and paid strategies to boost awareness.
      • Partnerships & Collaborations – Identify and execute co-branding opportunities with strategic partners.
    • Develop and implement strategies to drive organic traffic to Astro's app through brand storytelling and content marketing.
    • Optimize social media, SEO, and PR efforts to increase visibility and engagement.
    • Track and analyze organic growth metrics to refine strategies for continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of experience in brand management or marketing, with a focus on digital and organic growth.
  • Proven experience in leading large-scale market moment campaigns.
  • Strong understanding of consumer insights, with the ability to turn data into actionable brand strategies.
  • Excellent stakeholder management and team leadership skills.
  • Ability to influence cross-functional teams and prioritize initiatives that align with brand goals.
  • Highly motivated, self-driven, and organized with a strong ability to follow through on complex projects.
  • Excellent verbal and written communication skills in both Bahasa Indonesia and English.
  • Experience with brand health monitoring tools and analysis.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Internet Marketplace Platforms

#J-18808-Ljbffr

  • Head of Brand Development

    7 days ago

    Jakarta, Jakarta, Indonesia Talent Hunts Indonesia Full time

    Head of Brand DevelopmentTalent Hunts Indonesia is seeking a Head of Brand Development to lead our brand development initiatives.Job Description:We are a leading recruitment agency in Indonesia, committed to delivering innovative solutions to connect job seekers with top employers.This role offers a unique opportunity to develop and execute brand strategies...

  • Head of Marketing and Branding

    4 days ago

    Jakarta, Jakarta, Indonesia ASTRO Full time

    We are seeking a Head of Marketing and Branding to lead our brand management efforts at ASTRO. As a key member of our marketing team, you will be responsible for developing and refining our brand strategy to establish a distinct market presence.Key Responsibilities:Own and drive ASTRO's brand strategy to ensure a strong, consistent, and impactful brand...

  • Head of Brand Experience

    7 days ago

    Jakarta, Jakarta, Indonesia Talent Hunts Indonesia Full time

    Job Summary:Talent Hunts Indonesia is hiring a seasoned Head of Brand Experience to oversee the development and implementation of our brand strategy, ensuring a cohesive and engaging brand experience across all touchpoints.Key Responsibilities:Develop and execute a comprehensive brand strategy that aligns with the company's vision and values.Define and...

  • Head of Brand Strategy

    4 days ago

    Jakarta, Jakarta, Indonesia GlaxoSmithKline Full time

    We prevent and treat disease with vaccines, specialty and general medicines. At GSK, our scientists, engineers and talented individuals work together to bring innovative products to market that address the needs of patients around the world.As a Head of Marketing (Vaccine), you will play a key role in driving the development and implementation of marketing...

  • Brand Identity Specialist

    7 days ago

    Jakarta, Jakarta, Indonesia FKS Group Full time

    Job DescriptionWe are seeking a highly skilled Corporate Branding Officer to join our team at FKS Group.Monitor the usage of our company's brand identity and communicate its value in all internal and external communication.Develop and execute digital communication projects, conduct competitor analysis, and lead digital communication programs for our digital...

  • Corporate Branding Officer

    7 days ago

    Jakarta, Jakarta, Indonesia FKS Group Full time

    Job DescriptionMonitoring the usage of the company's brand identity while communicating its value in all internal and external communication and publication.Conducting digital communication projects, competitor analysis, and digital communication program for the company's digital channels.Acting as a supporting role to Section Head and Department Head in...

  • Head of Brand Innovation

    4 days ago

    Jakarta, Jakarta, Indonesia Mekari Full time

    Mekari is a forward-thinking SaaS company transforming the way Indonesian businesses operate. As a member of our innovative team, you'll have the opportunity to shape our brand's future and contribute to the company's continued growth.Job Summary:We're seeking an experienced Marketing Director to lead our brand development efforts.Responsible for developing...

  • Senior Brand Manager

    5 days ago

    Jakarta, Jakarta, Indonesia SEVEN Retail Group Full time

    About The PositionWe are looking for an experienced Senior Brand Manager to join our team as Business Unit Head. In this role, you will be responsible for leading the development and execution of a strategic growth plan for one of our brands.The ideal candidate will have a proven track record of successfully establishing and growing a brand in a new...

  • Head of Brand Marketing

    4 days ago

    Jakarta, Jakarta, Indonesia Mekari Full time

    Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.In our 10+ years of journey we have reached over 1 Million...

  • Head of Brand Marketing

    9 hours ago

    Jakarta, Jakarta, Indonesia Jastipusa Full time

    1 day ago 51 applicantsUse AI to assess how you fitGet AI-powered advice on this job and more exclusive features.We Are HiringBeauty Brand ManagerAre you passionate about beauty and eager to drive the success of an innovative brand? Do you have a flair for creativity and a strategic mind? If so, we want you to join our dynamic teamLocation: West JakartaAbout...

  • Head of Brand Partnerships(CPG),Indonesia

    1 week ago

    Jakarta, Jakarta, Indonesia TikTok Full time

    Head of Brand Partnerships (CPG), IndonesiaResponsibilitiesAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and...

  • Head of Marketing

    9 hours ago

    Jakarta, Jakarta, Indonesia Javabica Full time

    We're all about coffee that tells a story—crafted with care, quality, and sustainability in mind. We're a growing coffee brand passionate about creating unique experiences for our customers, and we're looking for a talented and driven Head of Marketing to take the lead in bringing our vision to life.Role DescriptionAs the Head of Marketing, you'll be at...

  • Retail Unit Head

    5 days ago

    Jakarta, Jakarta, Indonesia SEVEN Retail Group Full time

    About The JobWe are looking for an experienced Retail Unit Head to join our team. In this role, you will be responsible for leading the development and execution of a strategic growth plan for one of our brands.The ideal candidate will have a proven track record of successfully establishing and growing a brand in a new market.Develop and manage the budget,...

  • Senior Marketing Manager

    4 days ago

    Jakarta, Jakarta, Indonesia Mekari Full time

    As Head of Brand Innovation at Mekari, you'll play a pivotal role in shaping our brand's narrative and visual identity. Your expertise will guide the development of our brand strategy, ensuring seamless integration across all touchpoints.Key Accountabilities:You will lead the creation and implementation of our brand positioning strategy.Develop and maintain...

  • Head of Marketing

    7 days ago

    Jakarta, Jakarta, Indonesia Talent Hunts Indonesia Full time

    Our client is a fast food chain company based in Indonesia. As the Head of Brand - Identity Branding, you will lead the development and execution of our brand strategy, ensuring a compelling and consistent brand image across all touchpoints. This role demands an expert who can drive brand identity, foster a customer-centric approach, and innovate in creating...

  • Head of Tax

    4 days ago

    Jakarta, Jakarta, Indonesia Talent Insider Full time

    Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in...

  • Head of Modern Trade

    9 hours ago

    Jakarta, Jakarta, Indonesia Michael Page Full time

    Working with one of the biggest local FMCG playersCompetitive Benefits About Our Client Our client is one of the biggest FMCG company with food & beverage products, who are looking for a dynamic and experienced Head of Modern Trade to shape and execute their modern trade strategy, delivering impactful business results in a competitive market. Job...

  • Head Of Merger And Acquisition

    4 days ago

    Jakarta, Jakarta, Indonesia Talent Insider Full time

    About the job Head Of Merger And AcquisitionTalent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with...

  • Head of Connections and Engagement

    7 hours ago

    Jakarta, Jakarta, Indonesia VML Full time

    Job DescriptionThe Head of Connections will lead a dynamic team to connect brands to audiences across paid, earned, shared, and owned media with purpose and results. This role encompasses disciplines such as Paid Media, Social, Influencer, Discoverability, Public Relations, Partnerships, and more.Key Responsibilities:Lead, mentor, and motivate a diverse team...

  • Head of Marketing

    2 days ago

    Jakarta, Jakarta, Indonesia PT Supra Boga Lestari Tbk Full time

    Qualifications:How many years' experience do you have as a Head of Marketing?Company: Retail & Consumer Products (1,001-5,000 employees)Job Overview:As a World-Class Supermarket designed for today's savvy business and leisure traveler, we are seeking resourceful individuals who are in touch with today's Service & Pleasure environment.If you believe you can...