Head of Brand Experience
3 days ago
Job Summary:
Talent Hunts Indonesia is hiring a seasoned Head of Brand Experience to oversee the development and implementation of our brand strategy, ensuring a cohesive and engaging brand experience across all touchpoints.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy that aligns with the company's vision and values.
- Define and maintain brand identity across all marketing channels and customer interactions.
- Lead brand positioning, messaging, and storytelling to resonate with our diverse customer base.
- Collaborate with cross-functional teams to create and launch new branding initiatives, products, and campaigns.
- Drive consumer insights to enhance brand perception and customer loyalty.
- Oversee the development of marketing collaterals, campaigns, and brand guidelines.
- Analyze market trends and competitor activities to identify growth opportunities.
Requirements:
- Minimum 10 years of working experience.
- Exposure as a Senior Brand Manager or Marketing Manager in the Food & Beverage FMCG sector.
- Proven track record in developing and executing successful brand strategies.
- Ability to conceptualize and implement brand identity initiatives that resonate with diverse audiences.
- Strong understanding of consumer behavior and market trends.
- Exceptional communication and leadership skills to collaborate across teams and levels effectively.
- Innovative thinking with a passion for creating impactful branding solutions.
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