Head of Digital Brand Experience
7 days ago
We are seeking a visionary leader to head our digital brand experience at ASTRO.
The ideal candidate will have a deep understanding of digital brand management principles and be able to develop and implement innovative strategies to drive customer engagement and brand loyalty.
- Key Responsibilities:
- Lead the development and implementation of digital brand strategies, positioning, and identity across all internal and external touchpoints.
- Collaborate with cross-functional teams to ensure brand consistency across all consumer-facing channels.
- Develop and maintain brand guidelines to ensure consistency in tone of voice, visuals, and messaging.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Minimum 8 years of experience in digital marketing or brand management.
- Proven track record of developing and executing successful digital brand strategies.
- Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights.
- Strong understanding of digital marketing channels and their applications in brand growth.
- Experience with brand health monitoring tools and analysis.
- Fluent in Bahasa Indonesia and English, with excellent communication and presentation skills.
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