Head of Digital Brand Experience

7 days ago


Jakarta, Jakarta, Indonesia ASTRO Full time
Head of Digital Brand Experience

We are seeking a visionary leader to head our digital brand experience at ASTRO.

The ideal candidate will have a deep understanding of digital brand management principles and be able to develop and implement innovative strategies to drive customer engagement and brand loyalty.

  • Key Responsibilities:
    • Lead the development and implementation of digital brand strategies, positioning, and identity across all internal and external touchpoints.
    • Collaborate with cross-functional teams to ensure brand consistency across all consumer-facing channels.
    • Develop and maintain brand guidelines to ensure consistency in tone of voice, visuals, and messaging.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Minimum 8 years of experience in digital marketing or brand management.
  • Proven track record of developing and executing successful digital brand strategies.
  • Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights.
  • Strong understanding of digital marketing channels and their applications in brand growth.
  • Experience with brand health monitoring tools and analysis.
  • Fluent in Bahasa Indonesia and English, with excellent communication and presentation skills.


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