Head of Digital Marketing Strategy

2 days ago


Jakarta, Jakarta, Indonesia Mekari Full time

Mekari is Indonesia's leading SaaS company, with a mission to facilitate entrepreneurs and leaders as they accelerate their digital transformation. As Head of Digital Marketing Strategy, you will play a pivotal role in shaping our holistic digital marketing strategy, ensuring seamless integration and alignment between organic, paid, web development, analytics, and content marketing efforts.

Responsibilities
  1. Strategic Planning and Execution
    • Develop and execute comprehensive digital marketing strategies aligned with company goals and objectives.
    • Lead cross-functional teams to ensure seamless integration and alignment between organic, paid, web development, analytics, and content marketing efforts.
    • Continuously evaluate market trends, consumer behavior, and competitor activities to identify strategic opportunities and stay ahead of the curve.
  2. Data Analysis and Insights
    • Utilize advanced analytics tools to monitor, measure, and analyze digital marketing performance metrics.
    • Extract actionable insights from data to drive informed decision-making and continuous improvement across all digital marketing initiatives.

You will work closely with our development team to enhance website performance, functionality, and user experience, and champion initiatives to optimize website conversion paths, streamline navigation, and improve overall site usability.



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