Marketing Analytic Lead
7 days ago
**Job Description**:
**Who We Are**
OVO is Indonesia’s first fintech unicorn and a leading digital payment and financial services platform serving Indonesians nationwide. Our mission is to open up access to financial services through products and services that are easy-to-use, secure and affordable. As part of the ecosystem of Grab, Southeast Asia's largest mobile-technology company, we're excited to bring even more innovations to better serve the financial needs of Indonesians.
Looking to be a part of the effort to drive financial literacy and financial inclusion across Indonesia? Want to collaborate with teams that work hard while still keeping a fun camaraderie, and are quick to support each other? Want to work where your contributions and ideas are not only welcomed, but strongly encouraged, no matter if you're an intern, staff, or manager? Come join us
OVO is currently open for The Growth Marketing Manager.
**You Will**
- Provide analytics project support to Demand Planning and Marketing team.
- Shape and drive the development of OVO’s Marketing BI infrastructure including data warehousing, reporting and analytics platforms.
- Evaluate the effectiveness of marketing efforts including partnerships, promotions, digital channels, and traditional media across different customer types.
- Oversee development of new data models to understand customer behavior, drive customer segmentation, and improve lifecycle from customer acquisition to retention.
- Use customer-centric data for campaign optimization, targeted promotions, and interesting data stories.
- Define key business and financial metrics for marketing teams, to track performance and growth across a broad portfolio of services.
- Work cross-functionally with product, data, and business teams on planning new launches / migrations and tracking adoption.
**What You Need**
- 5+ years of strong analytical experience and business acumen, preferably in e-commerce or internet industry with people management experience.
- Ability to synthesize big datasets into meaningful insights and provide appropriate BI reports/presentations to stakeholders at all levels of an organization.
- Understanding of marketing and analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing is preferred.
- Knowledge of analytical tools such as Excel, SQL, relational databases, Google Analytics, Appsflyer, Omniture, Tableau, and SAS as well as programming languages such as Python is preferred.
- Fast learner and the ability to acquire new technical skills as needed.
- Versatile, self-driven, detail-oriented and hands-on.
- Excellent communication and presentation skills in English.
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