Trade Shopper Marketing Manager, Indonesia

5 days ago

Jakarta, Indonesia Philips Full time

**Job Title**: Trade Shopper Marketing Manager, Indonesia

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better**
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

**You are responsible for;**:
**Management**
- Lead, coach, and motivate the Trade & Shopper Marketing team to achieve business, marketing, and shopper objectives.
- Work cross-functionally to collaborate with wider Philips business and stakeholders.
- Active leadership in Annual Business Plans for Indonesia.

**Trade and Shopper Excellence**
- Defines overall Trade & Shopper Marketing strategy of the different categories: way the brand & product should be present/visible in the market (offline / online).
- Plan, conceptualize, execute, and measure local and regional trade marketing actions / shopper activation plan to optimize stock levels, stimulate sell-out and drive loyalty of consumers and retailers.
- Optimize (offline / online) shelve (portfolio, price points, promotions), owning in-store excellence execution to drive brand preference, increase conversion and basket size.
- Ensure field merchandising guidelines and category management are being followed in market.
- Implement, maintain, and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier (manage the local supplier roster in close collaboration with procurement).
- Collaborate with Digital Marketing to ensure consistency in presenting our brand.

**Customer Planning and Retail Management**
- Closely cooperate with Sales Leader/s in the Market/s to realize sales targets of key customers, and provides input for local channel Strategy.
- Responsible for retail training, customer POS and conceptual selling (trade decks, etc).
- Develops and execute integrated management framework of attracting, training, motivating and retaining promoters and merchandisers.
- Manages category captainships or advisor-ships.

**Budget Management**
- Manage performance of promotional spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both online and offline.

**Reporting and Analytics**
- Review the return on investment for all projects executed and develop learning’s for future projects.
- Accountable for developing the customer/channel research plan, align with Shopper Insights and developing key insights/learning from the research.
- Be a Strategic Thought Partner, driving insights to action through deep analytics of the category, macro-trends, competitive landscape, and shopper trends.

**To succeed in this role, you’ll need a customer-first attitude and the following;**:

- Bachelor's degree or equivalent.
- 5+ years of experience in Trade and Shopper Marketing. Experience in Brand Management and / or Sales is a plus.
- Experience in consumer products domain (FMCG / consumer electronics).
- Proven leadership skills with experience in people management and collaboration with multi-functional team. Ability to influence customer and internal leadership to deliver goals and objectives.
- Strong strategic, analytical, and presentation skills. Ability to formulate strategy and develop into an action plan with clear objectives and measures.
- Ability to create synergy while managing ambiguity.
- Hands on approach to drive operational and executional excellence in the market with a continuous improvement mindset.
- Strong communication and interpersonal skills.
- Strong Ecommerce background will be an advantage.

**In return, we offer you**

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and

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