Frontline Marketing Manager
5 days ago
We are recruiting Front-line Marketing Manager for The Coca-Cola Company in Indonesia on a permanent basis.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have marketing leader experience. You'll work in a team of creative, energized marketers and connect with specialists across the marketing, operations and commercial functions in Coca-Cola to grow our brands in Indonesia.
As the Frontline Marketing Manager, you’ll work to leading all aspects of the local and designated regional brands’ brand image, to continuously drive relevance to the target audience and to protect the integrity of the brands’ experiences.
What You’ll Do for Us
Manage bottler (franchise partner) alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Customer & Commercial and Franchise Leadership
Actively work on regional market development to ensure the right implementation of projects
Provide market input and/or participate in innovation projects
Provide input to localization and real-time amplification of integrated marketing communications campaigns within the region and/or participate in agile development of integrated marketing communications campaigns
Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
Manage brand activation at the local level, including point of sales activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda
Lead negotiations and alignment with key stakeholders
Identify needs for campaign localization or customization as necessary
Qualifications & Requirements
Bachelor’s degree or equivalent work experience is required
Significant marketing and leadership experience (10+ years), including leading smaller teams
Direct experience with marketing activation
Business, commercial and financial acumen
Experience working in marketing across countries preferred
Experience working in cross-functional and cross-geographical teams is preferred
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
Business & Brand Strategy
Marketing activation/execution
Project Management
Innovation commercialization
Point of sales and experiential marketing
Relationship management with external stakeholders
Team management & leadership
BROAD EXPERTISE IN (GOOD TO HAVE)
Market dynamic in franchise unit
Strong business/commercial acumen
Consumer insights
Growth-oriented thinking
**Skills**:
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Negotiation
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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