Head of Customer Marketing
4 days ago
**About the Company**:
Our Client is one of the leading international alcohol beverage companies who is seeking to hire the following position in Indonesia.
**Key Responsibilities**:
- Prepare countrywide Depletion Activation Plans keeping in mind the brand guidelines & assist the commercial team in achieving their targets.
- Develop deep expertise of the marketplace, retail dynamics, consumer and shopper behaviour.
- Understand all aspects of key outlets’ business and marketing goals in order to create and explore opportunities that achieve and surpass those goals.
- Responsible for collecting, maintaining and feeding key local market intelligence around competition, customers, distributors and industry to the commercial team
- Drive customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers
- Develop and execute customer/channel strategies and plans
- Lead the development of digital customer marketing strategies for portfolio customer marketing programmes and deliver inspirational solutions that meet the needs of the trade, shoppers and consumers.
- Develop incisive and path breaking shopper solutions to delight customers and gain shopper franchise
- Develop, implement and evaluate national below the line activities across brands in coordination with branding and commercial, ensuring integration with ATL activity
**Job Requirements**:
- Minimum 6 years of experience working in Consumer Goods Sales, retail or F&B business.
- Bachelor’s degree or above in Mass Communications, Marketing, or related field
- Driven, Results Oriented & Resilient
- Excellent communication skills
- Strong Leadership skill, strategic planning, market analysis and time management
**Call for action**:
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