Clm / CRM Specialist
5 days ago
The person would be responsible for end to end customer engagement & retention campaigns
Experiment across the whole engagement & retention funnel constantly looking for maximum impact on DAU (daily active users)
Create, implement and optimize daily/weekly/monthly campaigns, tailoring communication to different customer segments identified through Martech/CRM tool (CleverTap, moengage etc) and data warehouse
Should be able to handle CRM tools, execute, measure & analyse campaign metrics
In-depth analysis of campaigns
1-2 years of experience working on Marketing automation tools like Clevertap, moengage netcore etc
Have an ability to thrive in a fast-paced environment
Should have an eye for detail, analytical mindset
Should be able to do quick and flawless execution of campaigns on clevertap
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