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CRM Campaign Communication Specialist

4 weeks ago

Jakarta, Indonesia Home Credit Indonesia Full time

As Campaign Communication Specialist, you will be expected to manage communication strategies to drive sales and provide a better customer experience for all CRM campaigns

**Job Description**:
Communication strategy creation for CRM campaigns by using all available communication channels and customer insight

Collaborate with Marketing to design and develop communication materials for all non-verbal channels related to CRM campaigns

Develop and implement communication plans for new products and offers according to communication guidelines and brand principles

Supervise and improve the effectiveness of direct marketing campaigns and the quality of the content (ensure CTA is working, key benefits are relevant, no outdated information in the nonverbal materials)

Develop and implement regular research & test on new content to identify gaps and improve content strategy (FGD and other types of research)

Review and analyze the efficiency of campaigns and propose recommendations for improvement
Bachelor’s degree (preferably in Marketing) or equivalent combination of education and experience

2 years of experience in a similar position

Good knowledge of Marketing

Good understanding of how to gather effective insights

1+ years of direct marketing campaigns background with experience in campaign development and execution

Excellent verbal and written communication in English