Country Director of Growth
3 days ago
**About Cove**: Cove is the new way to rent your home We're Southeast Asia's leading branded home rental start-up making it easier, faster, and more flexible to rent comfortable homes at honest prices. In 2021 we've grown over 300% and have now housed over 1500 tenants across Singapore and Indonesia. Cove tenants get stylishly furnished properties, in the most awesome locations and we make their whole rental experience seamless from end to end. Our contract terms are flexible like our tenant's lives and our rental prices include everything from utilities and wifi to weekly cleaning. All our tenants get access to our community events and perks around the city and can network with other Coveys through our community app. We are backed by strong global investors including Keppel Land, Idinvest, Picus Capital, Venturra and Xander and have raised over US$6M in funding to date. Please join us on this home rental revolution and help us realize our vision to provide millions of better homes to young people across Southeast Asia.
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**Job Title: Regional VP Online Marketing and Indonesia Country Director, Growth**
**Job Type: Full Time**
**Start Date: ASAP**
**City: Jakarta, Senopati**
**Reports To: Co-founder & CEO**
**Role Purpose**: This is a hybrid role covering Online Marketing strategy for Cove's regional business as well as being a critical member of our founding Indonesia management team. You will be responsible for driving revenue growth for our key strategic market by setting the Indonesia strategy, owning the country P&L, inspiring the organization behind the vision for Cove in Indonesia, and leading the Sales and Marketing functions to execute flawlessly. In addition, you will lead the strategy and execution of our primary marketing channels online and ensure we are driving efficient and effective exponential growth.
**Goals/Deliverables**:
**Indonesia Country Director, Growth**:
- Build, manage and continue to develop the sales, marketing teams in Indonesia
- Own the Cove Indonesia go to market strategy and ensure that it is aligned with the founders and cascaded through the organization
- Ensure occupancy, revenue, and profitability targets are consistently met to drive growth
- Manage sales and marketing budgets
- Contribute to stellar tenant experience from viewings, to move in and living
- Implement best in class data tracking and reporting of core business KPIs
- Grow our online marketing channels exponentially whilst optimizing for efficiency
- Foster a performance marketing culture within the organization
- Set the performance marketing strategy and goals at a regional level
- Ensure we have best in class analytics to continuously improve our digital marketing performance
**Core Responsibilities**:
- Setting the country growth plan and budgets on a monthly basis
- Setting country OKRs on a quarterly basis
- Identifying new opportunities for revenue growth
- Day to day management of the sales and marketing teams
- Ensuring we deliver the requisite number of room bookings set out in business targets
- Leading the development and execution across all marketing channels including early stage growth-hacking channels, digital/performance marketing, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
- Focus on continuous improvement across all channels to optimize effectiveness and ROI
- Partnering with the head-office team to deliver a great online presence including Cove's website and owned social media channels
- Ensure that we development of best-in-class reporting dashboards and deliver regular performance reports to management and the board
- Responsible for all online marketing channel strategy and performance (SEM, SEO, SoMe, Display, EDM etc.) across Indonesia and Singapore
**Requirements**:
- University graduate from a reputable university, Master's degree is a plus
- Minimum of 5 years experience in online marketing at mgmt level
- Entrepreneurial experience and ability to turn a hand to new things
- Have managed a team of at least 5 direct reports
- Has had previous P&L accountability/significant budget management responsibility
- Has experience in strategy development
- Has strong technical marketing and sales skills including at least two of digital marketing, advertising, brand building, portfolio management, business development, B2C sales
- Experience working in a high growth business is preferred
- Experience/knowledge of hospitality/real estate in Indonesia is a bonus
- Strategic thinker: able to see the big picture, make clear choices and create from scratch
- Growth mindset: a relentless focus on top and bottom-line growth, creativity in identifying new ways to grow and the ability to rally the team to achieve stretching targets
- Entrepreneurial spirit: not afraid to get hands dirty and stuck into the details of execution
- High drive for results: comfortable with accountability for challenging targets and
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