Market & Consumer Insight
2 weeks ago
Sari Murni Group is a long standing FMCG Company in Indonesia, with a number of established household brands. SMG is expanding its brand and product portfolio in Indonesia as well as international market. To be able to expand, SMG need to launch variety category and product to fulfill market demand. Therefore, we need to assess the current market and identify opportunity to launch new category/product.
**Responsibilities**:
- Market research: through internal and external data, determine the current business status and give recommendation of the upcoming opportunity of NPD
- Sales trend: through internal data, determine monthly focus of sales (area, SKU, etc)
- Consumer trend: through consumer connection, identify the consumer’s triggers and barrier to consume each category/product so we can create strong communication/campaign idea
**Requirements**:
- Undergraduate Bachelor’s Degree (S1) from a related field
- Have working experience with a research company (Nielsen, Kantar) or other FMCG Company in the market research division
- Deep knowledge of data tabulation, growth hacking, and data visualization
- Advanced skill in Microsoft Office, such as Microsoft Word and Microsoft Excel
- Skilled in using Tableau
- Attention to detail
- Have a strong growth mindset
- Agile and fast learning
**Job Types**: Full-time, Contract
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