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Jr Manager Consumer Shopper Insight

5 months ago

Jakarta, Indonesia FrieslandCampina Full time

Being business partner to marketing and sales team, as well as occasionally to finance and operation team in giving insights, relevant market data and thorough analytical analysis to support business growth and opportunity.

What we ask
- Bachelor degree (any major)
- Having at least 5 years research experience in agency/Retail Audit or home panel and client side
- Ever managed projects with strategic focus like segmentation / usage & attitude / complex product launch / Marketing Modelling Analytics is an advantage
- Fluent in English both on written & oral
- High drive to excel and good on data analysis
- Managing qualitative studies is an advantage
- Have a good strategic thinking
- Can work in agile situation
- Excellent interpersonal skills, influential team player, able to work as team and individual

What we offer
- You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for Indonesia.
- You will be working with a wonderful team who are motivated to contribute and to live our purpose.
- Challenging job
- A competitive salary
- Comprehensive training
- Career development
- Opportunity to # UnleashYourNature
- Vacancy description- Handling consumer and shopper research projects of all Frisian Flag Indonesia’s portfolio in order to provide insights to marketing/sales business challenges.
- Prepare Marketing Research Plan & Budget in line with marketing plan of each respective Brand Team to fulfill the consumer and shopper research needs. Also strive the usage and methodology for best value for money.
- Manage day-to-day market research activities from brief to reporting:

- Assess the marketing information needs based on discussion with and/or brief from respective Brand Team in order to have a clear research brief
- Select among available research agencies for particular research/information needs to ensure that only the best, efficient and most suitable agency is appointed
- Study the proposal of research agency and clarify the relevant costing in order to finalize internal proposal for marketing services head’s approval
- Monitor and control the overall quality of research agencies and the whole research process to achieve the research objectives, including reliable results as well as agreed timetable
- Check and monitor the quality of regular tracking reports covering Retail Audit, Home Panel and Brand Health Tracking.
- Prepare Summary of all Market Research reports and all Product Performance Test results and work closely with Brand Team and R&D for the next Action Points.
- Prepare Quarterly Brand Health Dashboard for Action Points by Brand Team
- Prepare regular project review and agencies evaluation for each research project