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Category Execution Manager

2 weeks ago

Jakarta, Indonesia FrieslandCampina Full time

Responsible in whole process of executing and monitoring distribution acceleration in GT channel for category focus in respective projects/zone based on the consumer/shopper needs and dynamics. Deliver Category/Segment growth based on shopper and customer understanding focusing on coverage, distribution, merchandising and activation.

What we ask
- Bachelor Degree in any major.
- At least 3 years of experiences in sales execution and strategy (Channel development, Trade Marketing, Channel Marketing or similar role) within FMCG business.
- Intermediate Microsoft Excel skill.
- Strong analytical skills and translate insight into actions.
- Influencing skills based on data.
- Basic understanding on 6P.
- Relevant basic commercial calculation (e.g. Sales Uplift, ROI, etc).
- Basic understanding on developing winning commercial proposition.
- Basic understanding on distributor, customer management and logistic (partnering externally).
- Basic understanding how to read Nielsen retail data and homepanel data.
- Knowledge on Shopper and Channel.

What we offer
- You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for Indonesia.
- You will be working with a wonderful team who are motivated to contribute and to live our purpose.
- Challenging job.
- A competitive salary.
- Comprehensive training.
- Career development.
- Opportunity to #UnleashYourNature.
- Vacancy description- Stakeholder management: accommodate and coordinate the needs of Marketing and Sales, Vendors and Customer/consumer.
- Collaborative work: Working together with consumer insight team and decode the action needed to guide the field team to execution well in the market.
- Consumer & shopper understanding: Consumer and shopper information that gathered from observation, interview and data analysis. Understanding trends and market of respective for the respective category.
- Adaptability: Getting familiar with local business environment (cultures), understand the way of working and business process.
- Advisory roles: Guide the field team in developing the area based on insight and data. Continuously update knowledge and get insights on shopper and channel including adjacent categories and relevant occasions.
- Trade insight: Giving insight for trade activities to Category Heads and proposed action if necessary. Recommend actionable in-store solutions based on clear understanding of shopper behavior related to Category/Segment. Market and competitor mapping on promotions and activities.
- Ensure adherence to all company’s principles and policies.
- Main KPI: Distribution improvement