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CRM Manager

7 months ago

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**Job Description**:
1. Lead the GetPlus CRM team in managing end-to-end campaign developments, including planning, monitoring, implementing and evaluating marketing strategies & innitiatives.

2. Collaborate with Partner Marketing, Partner Success, Event and Growth team in designing and building strategies and campaigns to reach our business goals.

3. Familiar with lifecycle campaign, AB test, and experiment campaign or journey.

4. Analyze data to see the effectiveness of our strategies, campaigns and experiments; and make data
- driven decisions for improvements.

5. Develop and implement lifecycle strategies and campaigns to acquire, engage, retain customers.

6. Work closely with Data team to understand user segmentation and identify user insights that can be leveraged to our BAU campaigns and lifecycle campaigns.

7. Work closely with Creative team to ensure communications are impactful and align with our guidelines.

8. Collaborate with Product and Tech team to maintain and ensure the capability of our CRM platform to execute CRM campaign.

**Job Requirement**:
1. Bachelor's degree from reputable university or equivalent practical experience.

2. At least 4 years of experience working in CRM, Campaign or direct marketing field.

3. Understands and has prior experience or exposure to CRM or Database management.

5. Experience in crafting marketing communications and strategies.

6. Experience with solving problems and thinking strategically in order to translate user tension into business opportunities for company growth.

7. Strong project management and stakeholder engagement skills to manage several programs and campaigns in a fast-paced and demanding environment.

8. Must be able to multitask to meet deadlines while maintaining the high quality of work.

**Specific Skills Needed**:
1. Experience in CRM, campaign management and personalized e-channel tools.

2. Strong team player and able to translating data into insights and ability to define and influence new strategies based on these insights.

3. Able to priority the campaign based on the type of campaigns, urgency, segmentation, and revenue.