Director of Marketing

3 days ago


Badung, Indonesia High and Low Headhunters Full time

A premium oceanfront event destination in Bali is looking for a highly motivated and creative Director of Marketing to lead all marketing and promotional efforts for their vibrant and exclusive beach club venue.

**Requirements**:

- Bachelor's Degree in Marketing, Communications, or a related field.
- Minimum five years of experience in Marketing and Communications within the hospitality industry (luxury background preferred).
- Proven track record of success in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proactive, results-oriented, and highly organised.
- Passion for the hospitality industry and a strong interest in beach club culture.
- Experience with CRM software (e.g., Salesforce)
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social)
- Experience with graphic design software (e.g., Adobe Creative Suite)

**Responsibilities**:

- Align marketing strategies with overall business objectives and target audience demographics.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Develop and manage the annual marketing budget.
- Enhance and maintain the brand image and reputation of the beach club.
- Oversee all brand messaging and communications across all channels.
- Collaborate with design teams on creative assets (logo, website, social media graphics, etc.).
- Manage and optimise the beach club's website, social media channels (Instagram, Facebook, etc.), partnership platform and marketing tools.
- Develop and execute paid social media campaigns.
- Manage online reviews and reputation.
- Implement SEO/SEM strategies to improve online visibility and boost organic.
- Build and maintain relationships with key media outlets and influencers.
- Secure media coverage through press releases, media kits and media events.
- Develop and manage partnerships with other businesses (hotels, corporate, promotors, etc.).
- Plan and execute special events and promotions (e.g., launch parties, themed nights, collaborations).
- Develop and implement strategies to drive sales and revenue growth.
- Track and analyse key performance indicators (KPIs) to measure marketing effectiveness.
- Prepare regular reports on marketing performance and ROI.
- Lead and mentor a team.
- Foster a creative and collaborative team environment.

**Benefits**:

- Competitive salary and benefits package
- BPJS
- Opportunity to work in a dynamic and exciting environment
- Opportunity to grow and develop within a successful company


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