Head of Marketing
1 day ago
Posted Date: Mar 10 2025
GSK's portfolio spans three product areas: vaccines, specialty and general medicines and our focus is to deliver better and faster for patients globally. Our unrivalled vaccine portfolio targets infectious diseases at every stage of life, helping to reduce the burden of disease for hundreds of millions of people. GSK has exceptional capabilities in vaccine science and technologies, including adjuvant/protein and mRNA. In specialty medicines, we are at the forefront of HIV prevention and treatment, and we are building our presence in key therapeutic areas such as oncology and immuno-inflammation. General medicines include our inhaled medicines for asthma and COPD, antibiotics and medicines for skin diseases.
By 2031, we aim to deliver more than £33 billion in annual sales – a step-change in performance and growth which will significantly increase the positive impact we can have on the health of billions of patients around the world. And we're confident in our future. Our pipeline of 21 vaccines and 43 medicines includes many with potential to be first or best-in-class opportunities for patients.
We are currently looking for a Head of Marketing (Vaccine) who is accountable to lead the strategic direction to the Marketing Team based on long-term plans.
MAIN RESPONSIBILITIES:
- Develop annual brand plan based on the Long-term Plan & Strategy in order to have a clear brand strategy, levers and tactics, effective budget allocation and review parameter to evaluate the programs.
- Manage forecast accuracy of all vaccine brands.
- Coach the Marketing Team to implement the approved marketing plan and control the spending of approved A&P budget to ensure accurate realization of turnover target, market value share target, product penetration target as well as brand equity improvement.
- Ensure all marketing and CME activities are being implemented under compliance, align with related SOP and develop monitoring system using CME dashboard.
- Build scientific relationships with KEE to strengthen advocacy.
- Coordinate strategic plans for strategic products with Asia Pacific / above country and discuss future opportunities and pipelines.
- Coordinate New Product Investment activities and ensure all local relevant stakeholders are involved and contribute to the new product launch preparation.
Why you?
We look for people who appreciate the importance of safety and quality and strive to continuously improve our performance and practices. We work in an open and transparent environment so you'll be someone who treats others with respect and integrity – as you will be treated yourself.
Ideally, we are looking for someone who:
- Has a university degree from a recognized university, preferably in marketing / medical/pharmacy.
- Has a minimum of 8 years of experience in a marketing management position in a reputable Pharmaceutical Company.
- Able to work independently based on agreed product objectives and strategies to reach company targets.
- Proactively identifies new business opportunities.
- Demonstrates skills in leadership and strategic thinking.
- Possesses good communication, negotiation, and interpersonal skills.
- Has content knowledge of marketing strategy development and product knowledge / therapeutic area knowledge.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology, and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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