Director, Marketing

URALA International is a global PR and marketing agency headquartered in Japan, recognized for delivering high-quality, agile services to clients worldwide. As part of our strategic expansion, we are enhancing our digital marketing, PR and campaigning capabilities in Indonesia. We are committed to growing alongside our team, bridging
Indonesia
with the world, and creating impactful, data-driven marketing solutions for our clients.

We are looking for a high-caliber Director of Marketing and PR solutions,
Indonesia
, to be in charge of our marketing/PR agency expansion in
Indonesia
. This primarily involves developing and implementing strategies to incubate and strengthen the company's market presence in
Indonesia
.

Responsibilities include: business development, pitch and RfP management, client relationship, media planning & briefing as well as operations. The overall prior knowledge and network in digital, social, media, public relations and events management are essential.

The successful candidate will work closely with the management team to drive the growth of the firm's expansion in Southeast Asia. The role requires an entrepreneurial mindset as it involves a launch of a new country office.

Focus on Digital

The Director will play a key role in shaping and executing our digital marketing strategies in
Indonesia
. This individual will oversee social media, influencer, and video marketing initiatives while driving content and performance marketing campaigns. The role requires a mix of creativity, strategic thinking, and technical expertise, with a strong emphasis on collaboration and entrepreneurial spirit.

Key Responsibilities

Social Media & Influencer Marketing:

• Manage social media accounts for clients, including strategy development, content creation, and audience engagement.
• Design and structure social media campaigns to align with client goals and KPIs.
• Collaborate with influencers to execute impactful campaigns.

Content Marketing & Performance Marketing:

• Develop and execute content marketing strategies, including SEO, ASO, and online advertising (performance marketing).
• Use SEO analytics tools to track and optimize campaign performance.

Creative Asset Development:

• Create and design visual and multimedia content using Adobe Creative Suite or equivalents.
• Utilize and stay updated on the latest generative AI tools to enhance creative processes.

Pitching & Client Management:

• Develop and present pitches for new projects and campaigns.
• Build strong relationships with clients and ensure consistent communication and project alignment.

Vendor Sourcing & Management:

• Identify and manage third-party vendors to support specialized project needs.

Team Collaboration & Agility:

• Work closely with cross-functional teams in
  Indonesia
  , Tokyo, and other international offices to deliver seamless campaigns.
• Remain adaptable, entrepreneurial, and proactive in addressing challenges and exploring opportunities.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Preferably 5 years of experience in digital marketing, with a strong focus on social media, influencer marketing, and video marketing.
• Proven experience managing client social media accounts and structuring campaigns.
• Expertise in SEO, ASO, and performance marketing tools (e.g., Google Analytics, SEMrush).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and familiarity with generative AI tools.
• Strong project management and vendor management skills.
• Excellent communication and presentation skills, with the ability to pitch and secure new projects.
• Agile, entrepreneurial mindset with a willingness to travel for client meetings, pitches, and events.

What We Offer

• A dynamic, collaborative, and entrepreneurial work environment.
• Opportunities for professional growth and global exposure within a leading PR and marketing agency.
• A chance to be part of an exciting expansion phase in
  Indonesia
  .
• Competitive compensation and benefits, including business trip to Japan.

Where we will be working

• The URALA office in Jakarta.

If you're passionate about driving digital marketing innovation and want to be part of a global team delivering impactful results, we'd love to hear from you.